With a quiet but lucrative sale to health care giant Cardinal Health, Iowa City’s TelePharm has gained a strong partner in its goal to improve access to pharmacy services and demonstrated that the Corridor’s growing entrepreneurship support network is working.
By Nancy Garberson/Guest Column
When dealing with competitors who have interrupted your marketing space with new techniques, it’s time to either match the demand with copycat techniques, or reshape an existing product or service to meet the demands of customers. When you can be an original, why would you copy the competitors?
By Sherry Bonelli / Guest Column
Over the last few years, digital marketing has gone through some major changes, and your company’s continued success depends on knowing these digital marketing trends and utilizing them in your business.