By Sherry Bonelli / Guest Column
If you think about the last big purchase you made, you probably went online to read reviews, looked up features, got recommendations from friends on Facebook and searched online for stores with the best price. Today’s shopper uses the internet to help make buying decisions, and as a business, you need to understand how to use the internet to reach these potential customers.
By Gale Mote / Guest Column
Webster’s Dictionary defines influence as “the power or capacity of causing an effect in indirect or intangible ways.” Most people are driven by an intrinsic need to add value, make a positive difference and contribute in a meaningful way.
By Jean Robillard / Guest Column
As the national debate about health care continues, it is important to understand the vital role of academic medical centers, like University of Iowa Health Care, in the national and local health system and economy.