By Sherry Bonelli / Guest Column
With so many digital and traditional marketing channels, how do you decide which channels your business should be active on?
By Lynn Manternach/Guest Column
In this fast-paced, saturated marketing and advertising world, you have only seconds to convince a potential customer to pause long enough to look at, listen to or consider your brand. So what’s your hook?
By Nancy Garberson / Guest Column
With marketing resources much more fragmented than ever before across multiple channels, measuring the effectiveness of a specific marketing campaign is essential, but it can be difficult to design and implement on your own.