By Nancy Garberson / Guest Column
In the last 10 years, public relations and corporate marketing communications have gone through a sweeping change. Companies that think it’s only about pitching the media are missing the explosion of marketing communications tactics that must be deployed to attain success.
By Greg Dardis / Guest Column
Last year, the average employee sent and received 123 business emails a day, according to the Radicati Group. For all its time-saving power, wading through a stuffed inbox can be exhausting. And sometimes – rightly so – we suspect that email is creating more work. That’s because the vast majority of us have not been trained to send effective emails.
By Gale Mote / Guest Column
Many of the teams I work with have openness as a core value. I have witnessed that this is much easier to describe on paper than in actions. Team members are encouraged to describe the behaviors that demonstrate being open to each other as well as being more transparent with their own thoughts and feelings. Even then, it takes commitment and discipline to create this valuable and important team habit.