Positioning your message for success

May 27, 2015

By Nancy Garberson / Guest Editorial

Segmentation, targeting and positioning – known by many marketers as ‘STP’ – together comprise a three-stage marketing process built upon our understanding of our customers’ needs and wants.

Find accounting help you can count on

May 27, 2015

By Jean Kruse / Guest Editorial

There are many responsibilities that come with being a small business owner, and every one is critical to maintaining profitability and promoting growth.

Great managers ask great questions

May 19, 2015

By Gale Mote / Guest Editorial

I am often asked, “What are the most important skills managers need to be most effective in leading others?” Is it delivering clear expectations, showing appreciation or providing meaningful performance feedback?

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