Corridor companies look for ROI in IoT

Peter Murray has heard the buzz about the Internet of Things, and the vice president of marketing and sales for Iowa Wall Sawing is ready to hop on.

Recent News

Cedar Rapids-based Thomas L. Cardella & Associates (TLC) plans to add four new call centers and expand an Iowa call cen­ter in the next six months, marking the largest expansion in history for one of the Corridor’s fastest-growing companies.

A foot in the door

October 10, 2017

Navigating the alphabet soup of suppli­er certifications aimed at helping wom­en-owned businesses can be daunting at first, but the rewards can also be worth it. Two Corridor business owners share their stories.

Before officially opening their business in May 2015, kittd founders Kristie VanGorkum and Maria Sanchez-Masi spent week after week at coffee shops, poring over their ambitious plans to launch a line of “crafts in a box” for adults.

Not long ago, consumers could expect surveys only intermittently, no matter how often they did business with a company. That was partly because the surveys took time to develop and were costly to administer, but no longer.

They know who you are, what you like, what you buy and what motivates you. And thanks to the rise of psychographic profiling and the increasing amount of data consumers willingly share, they will soon be able to market to you more directly than ever before.


Solving the HR conundrum

October 17, 2017

By Scott Rude / Guest Column
When HR is effective, it has the greatest impact on a business. Nevertheless, HR seems to retain its checkered (yet often undeserved) reputation. But why?

Uncertain tax laws call for ‘small ball’ planning

October 17, 2017

By Paula Rogers / Guest Column
In baseball, everyone loves a dramatic home run. But a long time ago, teams found out they could beat a power-hitting opponent with a disciplined, methodical strategy that emphasized small gains and flexibility. If ever there were a time when the princi­ples of small ball could be used in your tax strategy, it’s now.

Nervous about a breach of contract?

October 17, 2017

By Jonathan Schmidt / Guest Column
Have you ever been in a situation where you entered into a contract and are in the process of fulfilling your part of the bargain, but the other party isn’t? It’s called anticipatory repudiation or anticipatory breach of contract.

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