Recent News


Social Brand Forum offers advice

October 16, 2014

By Ashley Levitt

Social media is a whole other world. Like any world, it has its own language, laws and leaders – all of which are in a constant state of evolution.


Business success begins before the business plan

October 13, 2014

By Jean Kruse / Guest Editorial

What’s the first thing to do when considering starting a small business? Ask more questions.

That may seem like a rather flip response, but it’s true. Success in small business hinges on gathering as much information as possible in order to make sound, informed decisions. That includes understanding your target market, your resources and – perhaps most importantly – yourself.

Keeping your virtual meetings productive

October 6, 2014

By Gale Mote / Guest Editorial

It is challenging enough to plan and facilitate a productive meeting when all of the participants are sitting around a table, face-to-face. The reality of today’s workplace is that a majority of meetings are virtual, with one or more participants joining the conference from a different place, and often, a different time zone.

Visual storytelling has stronger effect

September 29, 2014

By Lynn Manternach / Guest Editorial
Visual storytelling has been with us since the days of cave drawings, and it’s not going away. The platforms may evolve over time, but the power of visuals to engage, inform and motivate remains constant.

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