By Nancy Garberson / Guest Editorial
Segmentation, targeting and positioning – known by many marketers as ‘STP’ – together comprise a three-stage marketing process built upon our understanding of our customers’ needs and wants.
By Jean Kruse / Guest Editorial
There are many responsibilities that come with being a small business owner, and every one is critical to maintaining profitability and promoting growth.
By Gale Mote / Guest Editorial
I am often asked, “What are the most important skills managers need to be most effective in leading others?” Is it delivering clear expectations, showing appreciation or providing meaningful performance feedback?