By Greg Dardis / Guest Columnist
Minneapolis was considered the underdog when it went up against New Orleans and Indianapolis in its bid to host the 2018 Super Bowl. Like so much else in business, it all boiled down to one big presentation – in this case, 15 minutes before the NFL’s 32 owners.
When the comprehensive high school was created in the late 1900s, it was largely in response to the needs of the emerging industrial economy. Not only did we need to socialize and provide basic education for America’s children, we had to prepare them for a new work life that involved repetitive tasks in a factory setting.
By Lynn Manternach / Guest Editorial
What is it about marketers that makes them want to create something new all the time?