Boost bottom line with customer insight

April 14, 2014

By Lynn Manternach / Guest Editorial

Three-quarters of marketers say they know what their customers want, but only 34 percent have actually taken the time to ask them, according to a recent study by Pivot.

That means approximately two-thirds of marketers are just going with their gut. That adds up to some pretty expensive guessing.

Performing an assessment

April 7, 2014

By Regenia Bailey / Guest Editorial

Most nonprofit organizations recognize that strengthening and building their organizational capacity enhances their programs and increases the impact of their essential work. Despite this, it is often a struggle for nonprofits to dedicate resources to build the strength of their organizations.

Lessons from history and math

April 7, 2014

By Tom Anderson / Guest Editorial

Nobody knows the future.

In part one of this three-part series, I proposed that one potential way to gain insight is through basic math and financial history. While we don’t know the future, we know that discipline and process are likely to be rewarded in the long-run. When investors otherwise may be tempted to abandon a process in favor of something else, a grounding in math and history may help maintain discipline.

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