By John Langhorne / Guest Column
In three earlier articles, I discussed the broken windows principle, why ethical behavior is profitable and how ethics are a core element of who you are. In this article I will suggest several general principles that guide ethical behavior. Such principles are person-specific – you must construct your own.
By Sherry Bonelli / Guest Column
Reputation marketing is one of the most important digital marketing strategies you can implement in your business. If you think you can ignore online reviews about your business, you can’t. If you’ve been frustrated or burned by a customer who left a bad online review about your business, you can’t hide from it anymore.
By Ted Townsend / Guest Column
Talk about much ado about fairly little. We took a call the other day from a national media reporter wanting assistance on getting a story together about how the Iowa Caucus campaigns were focusing in on health care as a national issue. We had little to share, primarily because the big health care issue in Iowa these days isn’t national health care policy.