A foot in the door

Navigating the alphabet soup of suppli­er certifications aimed at helping wom­en-owned businesses can be daunting at first, but the rewards can also be worth it. Two Corridor business owners share their stories.

Recent News

Cedar Rapids-based Thomas L. Cardella & Associates (TLC) plans to add four new call centers and expand an Iowa call cen­ter in the next six months, marking the largest expansion in history for one of the Corridor’s fastest-growing companies.

They know who you are, what you like, what you buy and what motivates you. And thanks to the rise of psychographic profiling and the increasing amount of data consumers willingly share, they will soon be able to market to you more directly than ever before.

Recent public filings reveal what Rockwell Collins leaders are being told about the $30 billion deal to sell their company to United Technologies Corp., and what’s likely to play out in the months ahead.

Spending $280 million to acquire the life insurance business of Cedar Rapids-based United Fire Group is part of a Chicago startup’s ambitious growth plans.

Iowa City’s Oaknoll Retirement Residence takes top honors in the CBJ’s 2017 Coolest Places to Work competition.

Consulting

Don’t be afraid to ‘cowgirl’ up

October 10, 2017

By Jessica Maldonado / Guest Opinion
As Iowa’s famous cowboy John Wayne once said, “Courage is being scared to death but saddling up anyway.” As someone who has grown up riding horses, this quote has always been a favorite of mine.

Brand integrity on a shoestring budget

October 10, 2017

By Christa Nelson / Guest Column
With a tightening in the economy, marketing departments are being asked to find ways to cut expenses. While most marketing professionals would advise against drastically cutting PR and marketing expenditures during a downturn, re­ality often dictates some budget cuts.

Bragging vs. sharing: How to strike the right note

October 3, 2017

By Greg Dardis / Guest Column
The Miss America pageant that aired earlier this month required, for the first time, that finalists answer not one but two interview questions. It provided a fascinating, real-time case study in the art of public speaking.


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