TransAmerica’s recently shared decision to sell off its longtime campus at 4333 Edgewood Road NE, and move 1,300 employees to its TransAmerica Financial Park on the southwest side could send ripples through Cedar Rapids’ office and retail markets in 2018.
By Nancy Garberson/Guest Column
When dealing with competitors who have interrupted your marketing space with new techniques, it’s time to either match the demand with copycat techniques, or reshape an existing product or service to meet the demands of customers. When you can be an original, why would you copy the competitors?
By Sherry Bonelli / Guest Column
Over the last few years, digital marketing has gone through some major changes, and your company’s continued success depends on knowing these digital marketing trends and utilizing them in your business.
By Mike Heinrich/Guest Column
Talking about what we would want if we couldn’t speak for ourselves is not something that most of us would like to do. However, a sudden, unexpected accident or medical incident could force our loved ones into making decisions for us much sooner than we ever imagined. Would they know what you want them to say?