Hit the emotional hot button for your brand

November 23, 2015

By Lynn Manternach / Guest Column

Practicality can play an important role in the decision-making process, but most of the time it’s emotion that powers our decisions to act. Our brains are hardwired to give emotions the upper hand, and that’s why emotional branding is so effective.

How we remember(ed) Vietnam

November 23, 2015

By Joe Sheller / Guest Editorial

I had planned to write this month about echoes of the protests at the University of Missouri, and how interesting it was to see local actions, such as groups of students at the University of Iowa and Mount Mercy University wearing black on Nov. 12 to “support Missouri protest.” And then Paris happened. And it put in my mind different echoes of the 1960s.

How to use executive sessions

November 13, 2015

By Regenia Bailey / Guest Column

The executive session, or a meeting of the board without staff present, provides the opportunity for the board to have frank, confidential discussions and exercise its independence from staff.

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