By Nancy Garberson / Guest Column
In the last 10 years, public relations and corporate marketing communications have gone through a sweeping change. Companies that think it’s only about pitching the media are missing the explosion of marketing communications tactics that must be deployed to attain success.
By Greg Dardis / Guest Column
Last year, the average employee sent and received 123 business emails a day, according to the Radicati Group. For all its time-saving power, wading through a stuffed inbox can be exhausting. And sometimes – rightly so – we suspect that email is creating more work. That’s because the vast majority of us have not been trained to send effective emails.
By Gale Mote / Guest Column
Many of the teams I work with have openness as a core value. I have witnessed that this is much easier to describe on paper than in actions. Team members are encouraged to describe the behaviors that demonstrate being open to each other as well as being more transparent with their own thoughts and feelings. Even then, it takes commitment and discipline to create this valuable and important team habit.
By Ying Sa / Guest Column
At Community CPA & Associates, we are in the mist of the tax filing rush. Recently in the Iowa City office, we rescued a guy who was holding three large shoe boxes stacked together. As he squeezed through the front door, he yelled, “Help, help, these are my receipts!” Is there a good way to be organized for tax filing? The answer is yes.
While typically overshadowed by neighboring Cedar Rapids and Iowa City to the south, Marion has been on a hot streak as of late.
By Ted Townsend / Guest Column
I’m the first to admit that I know very little about behavioral health, or as it was referred to in my youth, mental health. I don’t know about psychiatry or psychology, counseling, pharmaceuticals or episodes. I do know about people and a little bit about life. I liked what I read from a leading physician executive from Kaiser Permanente who said that in health care, we are finally “reconnecting the head to the body.
By Joe Sheller / Guest Column
Donald J. Trump is our first commander-in-chief who extensively uses a particular social media site as his platform and as a way around mainstream media to get his message to his public. President Trump is our first Tweeter-in-Chief.
By Regenia Bailey / Guest Column
Change is a constant. In our current environment, this may feel even more evident to you and your organization. While many take a wait-and-see approach in times of great uncertainty, I encourage you to be more proactive.
By Sherry Bonelli/Guest Column
If you’re a local business, your digital marketing strategies need to be a little different than those bigger brands who are marketing to a national, or even an international, audience. One way to help get your business exposure online is through search engine optimization (SEO) which are strategies to help your website rank higher in the search engines.
By Greg Dardis / Guest Column
It’s no coincidence that the first charge of a new president, right after being sworn in, is to give a speech. That remains the best way to commence an administration – to set the tone, articulate its goals and to rally a nation.