Display Advertising Rates & Specifications

Rates effective October 15, 2012

PLACEMENT 39X-52X 26X-38X 20X-25X 13X-19X 7X-12X 4X-6X 1X-3X
Center Spread $1,337 $1,528 $1,719 $1,910 $2,100 $2,291 $3,819
1/2 Center Spread 1,131 1,292 1,454 1,615 1,777 1,938 3,230
Back Cover 941 1,076 1,210 1,345 1,479 1,613 2,689
Full Page 910 860 968 1,075 1,183 1,290 2,150
Island (L-shaped large) 846 854 941 1,027 1,113 1,199 1,727
Island 783 848 914 979 1,044 1,109 1,305
1/2 Page (Top Hat) 764 808 870 932 994 1,056 1,243
1/2 Page 746 768 827 886 945 1,004 1,181
1/3 Page (L-shaped small) 625 695 736 777 832 890 1,041
1/3 Page 542 622 645 668 720 777 902
1/4 Page (creative ad unit) 455 521 540 563 603 652 756
1/4 Page 368 421 435 458 487 528 611
3/16 Page 279 321 333 348 382 401 466
1/8 Page 189 217 227 239 257 272 315
RATES ARE PER INSERTION

DISCOUNTS

  • 15% discount for digital files supplied by a recognized agency. (10% for providing camera-ready ad plus 5% for placement = 15% agency discount.*)*If an agency does not provide an ad camera-ready, then their discount is 5% for placement only.
  • 15% non-profit discount. No other discounts apply
  • 10% camera ready discount
  • 25% pick-up discount on additional ads run within the same focus issue. Copy may change. No other discounts apply to pick-up ad.

COLOR

(each ad per frequency)

Two-color (one plus black)………………$100

Full color (CMYK)……………………………$175

Advertising Deadlines

Space reservation:

Friday at noon, ten days prior to publication date.

Ad copy/materials deadline:

Friday at noon, ten days prior to publication date.

Camera ready/electronic file deadline:

Monday at 5 pm, seven days prior to publication date.

Advertising cancellations

Ads cancelled after deadline are charged 25% of the space investment.

Production specs

All ads must match ad size specifications listed under mechanicals

Resolution: Newspaper images should be at least 300 dpi placed at 100% in the file.

Digital Files: A high-resolution 300 dpi pdf file is preferred with fonts outlined.

Sending Digital Files: Please email all digital files to cbj.creativedesign@gmail.com.

Color: Newspaper ads with more than one color must be made from 4-color process (CMYK.)

Proof: Must be provided with all ads.

general information

Frequency Discounts: Advertising must be inserted within one year of first insertion to earn frequency discounts. To qualify for a 52-time rate, insertion must run 52 consecutive issues. Frequency discounts will be given in advance only on contracts specifying units of space.

Unfulfilled Contracts: Unfulfilled contracts, or contracts cancelled by advertiser prior to completion will be shortrated at the highest applicable earned rate on current rate card in effect.

Order Errors: Oral agreements will not be binding on the publisher. Orders containing incorrect rate or conditions will be inserted and charged for in compliance with rates and conditions shown in this rate information. Such errors will be considered clerical only.

Liability for Payment: Publisher may hold advertiser and its agency jointly and severely liable for all sums due and payable to the publisher.

Commission and Discount: A 15% commission will be allowed for recognized agencies on display advertising 1/8 page or larger. Commissions will be allowed on all charges for space, color and position premiums. No commissions will be allowed on charges 60 days past due.

Retention of Materials: Materials will be retained up to one year following use unless return is requested.

Publisher Approval: All advertising must be approved by the publisher. Publisher may require the word “advertisement” to appear in any advertisement. Advertiser and his/her agency will indemnify, defend and hold harmless the publisher from any claim and all loss, expense or liability arising out of the publication of any advertising copy.

Publisher Liability: The liability of the publisher for any error or omission or delay for which it may be held legally responsible, shall in no event exceed the cost of the space paid for and occupied by such individual advertisement.

Rates are subject to change quarterly.

First Time Advertiser Program

You pay for the first 4 ads and the last 2 ads are FREE

BLACK AND WHITE

Center Spread $2,291
Half Center Spread 1,938
Back Cover 1,613
Full Page 1,290
Island (L-shaped large) 1,199
Island 1,109
1/2 Page H (Top Hat) 1,056
1/2 Page 1,004
1/3 Page V (L-shaped small) 890
1/3 Page 777
1/4 Page S (creative ad unit) 652
1/4 Page 528
3/16 Page 401
1/8 Page 272

Color

First ad is FREE FULL COLOR
Two-color (black plus one) $100
Full color (CMYK) $175

Discounts:

15% AGENCY DISCOUNT (10% for providing camera-ready ad plus 5% for placement.
If agency does not provide ad camera-ready the discount is 5% for placement only.)

15% NON-PROFIT DISCOUNT
10% CAMERA-READY DISCOUNT
25% PICK-UP DISCOUNT on additional ads run within the same focus issue. Copy may
change. No other discounts apply to pick-up ad.

*Advertiser has not run within the last 13-months
*Ads must run within a 3 month period

Front Page Labels

Pricing Per Label

13+ ……………….. labels $635

7-12 ……………… labels $705

4-6 ……………….. labels $775

1-3 ……………….. labels $845

Mechanicals

Width: 3.0″

Height: 3.0″

White semi-gloss or plain yellow bond 1-4 PMS colors (Process color not available) Deadline: 15 business days prior to publication date

Print & Deliver

The CBJ provides design, printing, shipping and distribution of single
sheet and 4-page inserts into the CBJ.
Contact your media consultant for details and a custom quote.

Insertion Rates

DEADLINE:
10 days prior to publication date

DELIVERY:
Inserts must arrive 7 days prior to publication date.
Must arrive Monday – Friday, 8 a.m. to 4 p.m.
Inserts arriving late or damaged may be subject to additional charges.

SHIPPING ADDRESS:
Woodward Printing
11 Means Drive
Platteville, WI 53818
Phone: 800-348-5515

Minimum size 4″ x 7.25″, maximum size 11″ x 11″
We do not accept brokered space inserts

Full run inserts only. Due to mailed distribution,
no indicias on inserts


Download Advertising Rate Cards
file type: PDF file size: 562 KB