Display Advertising Rates & Specifications
Rates effective October 15, 2012
| PLACEMENT | 39X-52X | 26X-38X | 20X-25X | 13X-19X | 7X-12X | 4X-6X | 1X-3X | |
| Center Spread | $1,337 | $1,528 | $1,719 | $1,910 | $2,100 | $2,291 | $3,819 | |
| 1/2 Center Spread | 1,131 | 1,292 | 1,454 | 1,615 | 1,777 | 1,938 | 3,230 | |
| Back Cover | 941 | 1,076 | 1,210 | 1,345 | 1,479 | 1,613 | 2,689 | |
| Full Page | 910 | 860 | 968 | 1,075 | 1,183 | 1,290 | 2,150 | |
| Island (L-shaped large) | 846 | 854 | 941 | 1,027 | 1,113 | 1,199 | 1,727 | |
| Island | 783 | 848 | 914 | 979 | 1,044 | 1,109 | 1,305 | |
| 1/2 Page (Top Hat) | 764 | 808 | 870 | 932 | 994 | 1,056 | 1,243 | |
| 1/2 Page | 746 | 768 | 827 | 886 | 945 | 1,004 | 1,181 | |
| 1/3 Page (L-shaped small) | 625 | 695 | 736 | 777 | 832 | 890 | 1,041 | |
| 1/3 Page | 542 | 622 | 645 | 668 | 720 | 777 | 902 | |
| 1/4 Page (creative ad unit) | 455 | 521 | 540 | 563 | 603 | 652 | 756 | |
| 1/4 Page | 368 | 421 | 435 | 458 | 487 | 528 | 611 | |
| 3/16 Page | 279 | 321 | 333 | 348 | 382 | 401 | 466 | |
| 1/8 Page | 189 | 217 | 227 | 239 | 257 | 272 | 315 | |
| RATES ARE PER INSERTION | ||||||||

DISCOUNTS
- 15% discount for digital files supplied by a recognized agency. (10% for providing camera-ready ad plus 5% for placement = 15% agency discount.*)*If an agency does not provide an ad camera-ready, then their discount is 5% for placement only.
- 15% non-profit discount. No other discounts apply
- 10% camera ready discount
- 25% pick-up discount on additional ads run within the same focus issue. Copy may change. No other discounts apply to pick-up ad.
COLOR
(each ad per frequency)
Two-color (one plus black)………………$100
Full color (CMYK)……………………………$175
Advertising Deadlines
Space reservation:
Friday at noon, ten days prior to publication date.
Ad copy/materials deadline:
Friday at noon, ten days prior to publication date.
Camera ready/electronic file deadline:
Monday at 5 pm, seven days prior to publication date.
Advertising cancellations
Ads cancelled after deadline are charged 25% of the space investment.
Production specs
All ads must match ad size specifications listed under mechanicals
Resolution: Newspaper images should be at least 300 dpi placed at 100% in the file.
Digital Files: A high-resolution 300 dpi pdf file is preferred with fonts outlined.
Sending Digital Files: Please email all digital files to cbj.creativedesign@gmail.com.
Color: Newspaper ads with more than one color must be made from 4-color process (CMYK.)
Proof: Must be provided with all ads.
general information
Frequency Discounts: Advertising must be inserted within one year of first insertion to earn frequency discounts. To qualify for a 52-time rate, insertion must run 52 consecutive issues. Frequency discounts will be given in advance only on contracts specifying units of space.
Unfulfilled Contracts: Unfulfilled contracts, or contracts cancelled by advertiser prior to completion will be shortrated at the highest applicable earned rate on current rate card in effect.
Order Errors: Oral agreements will not be binding on the publisher. Orders containing incorrect rate or conditions will be inserted and charged for in compliance with rates and conditions shown in this rate information. Such errors will be considered clerical only.
Liability for Payment: Publisher may hold advertiser and its agency jointly and severely liable for all sums due and payable to the publisher.
Commission and Discount: A 15% commission will be allowed for recognized agencies on display advertising 1/8 page or larger. Commissions will be allowed on all charges for space, color and position premiums. No commissions will be allowed on charges 60 days past due.
Retention of Materials: Materials will be retained up to one year following use unless return is requested.
Publisher Approval: All advertising must be approved by the publisher. Publisher may require the word “advertisement” to appear in any advertisement. Advertiser and his/her agency will indemnify, defend and hold harmless the publisher from any claim and all loss, expense or liability arising out of the publication of any advertising copy.
Publisher Liability: The liability of the publisher for any error or omission or delay for which it may be held legally responsible, shall in no event exceed the cost of the space paid for and occupied by such individual advertisement.
Rates are subject to change quarterly.
First Time Advertiser Program
You pay for the first 4 ads and the last 2 ads are FREE
BLACK AND WHITE |
|
| Center Spread | $2,291 |
| Half Center Spread | 1,938 |
| Back Cover | 1,613 |
| Full Page | 1,290 |
| Island (L-shaped large) | 1,199 |
| Island | 1,109 |
| 1/2 Page H (Top Hat) | 1,056 |
| 1/2 Page | 1,004 |
| 1/3 Page V (L-shaped small) | 890 |
| 1/3 Page | 777 |
| 1/4 Page S (creative ad unit) | 652 |
| 1/4 Page | 528 |
| 3/16 Page | 401 |
| 1/8 Page | 272 |
Color
First ad is FREE FULL COLOR
Two-color (black plus one) $100
Full color (CMYK) $175
Discounts:
15% AGENCY DISCOUNT (10% for providing camera-ready ad plus 5% for placement.
If agency does not provide ad camera-ready the discount is 5% for placement only.)
15% NON-PROFIT DISCOUNT
10% CAMERA-READY DISCOUNT
25% PICK-UP DISCOUNT on additional ads run within the same focus issue. Copy may
change. No other discounts apply to pick-up ad.
*Advertiser has not run within the last 13-months
*Ads must run within a 3 month period
Front Page Labels
Pricing Per Label
13+ ……………….. labels $635
7-12 ……………… labels $705
4-6 ……………….. labels $775
1-3 ……………….. labels $845
Mechanicals
Width: 3.0″
Height: 3.0″
White semi-gloss or plain yellow bond 1-4 PMS colors (Process color not available) Deadline: 15 business days prior to publication date
Print & Deliver
sheet and 4-page inserts into the CBJ.
Contact your media consultant for details and a custom quote.
Insertion Rates
DEADLINE:
10 days prior to publication date
DELIVERY:
Inserts must arrive 7 days prior to publication date.
Must arrive Monday – Friday, 8 a.m. to 4 p.m.
Inserts arriving late or damaged may be subject to additional charges.
SHIPPING ADDRESS:
Woodward Printing
11 Means Drive
Platteville, WI 53818
Phone: 800-348-5515
Minimum size 4″ x 7.25″, maximum size 11″ x 11″
We do not accept brokered space inserts
Full run inserts only. Due to mailed distribution,
no indicias on inserts
Download Advertising Rate Cards
file type: PDF file size: 562 KB











