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Quaker 'You've Got This' global brand platform

Quaker launches ‘You’ve Got This,’ first-ever global brand platform

Quaker has unveiled its first-ever global brand platform, “You've Got This,” celebrating everyday people who awaken the potential in others. The Quaker campaign, designed to...

PepsiCo announces goal to advance food security for 50 million people by 2030

PepsiCo, which owns and operates the Quaker Oats plant in Cedar Rapids, has announced a new goal to help 50 million people readily access...

General Mills project sends positive signal

CBJ Editorial  An award of tax incentives for General Mills in Cedar Rapids by the state’s economic development board on Aug. 21 didn’t attract much...

Deal approved to boost food processing pay during crisis

The Quaker Oats plant in Cedar Rapids, shown in a file photo. CREDIT KCRG-TV9   By CBJ News Staff news@corridorbusiness.com The United Food and Commercial Workers International Union...

Cereal sellers bring the sugar back as sales sog

Sugary cereals are king at MELK Diner and Cereal Bar in Iowa City, reflecting manufacturers' decision to double down on sweet, "indulgent" varieties to...

CR’s people-centric flood protection plan evolves

This Gateway to the River arch, designed for O Avenue west of Ellis Boulevard NW, is one of the many aesthetic features being built...

Markets race ahead while CBJ Index catches up

CORRIDOR STOCK INDEX-- The CBJ Index (blue) is a price-weighted index of 22 public companies with a significant presence in the Corridor, as tracked in...

Mid-Year Economic Review: Corridor stocks paced markets in first half

Tanger Outlet Williamsburg shown in an undated photo. The outlet's owner, Tanger Factory, had one of the Corridor's best-performing stocks in the first half...

Corn refiners look for growth after HFCS lawsuit

By Dave DeWitte dave@corridorbusiness.com The sweetener marketing wars fueled by health claims against high fructose corn syrup may finally be dying down, leaving a major product...

ISU’s manufacturing ambassador keeping busy in CR

David Freeman, Iowa State University's first Cedar Rapids liaison, stands with the tower grain bins and conveys of Quaker Oats in the background on...

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