Business Insights
The impact of 2020 on our eyes
People in the eye care industry have often mused about how the year 2020 would present a multitude of marketing and awareness opportunities. In fact, 2020 was declared “The Year of Eye” by the American Academy of Ophthalmology, as they sought to inspire people to take better care of their eyes. Little did they know the impact 2020 would ultimately have on our eyes as most of us transitioned to staring at screens for work, school, recreation and family communications due to the quarantine r...
Business Insights
Talking Shop with Your Banker: 2020
There is a chance your 2020 profits look bleak relative to previous years. If that’s the case for your business, you may have to qualify your 2020 operating performance to your banker more than in previous years. Don’t assume they know how and how much COVID-19 and the derecho affected your specific operation and where you currently stand going into 2021. Prudent loan underwriting has bankers measure last year’s profits against current and future loan payments to understand the capacity to...
Business Insights
Preparing for open enrollment during a pandemic: Add dental/vision benefits for healthy employees
With concerns about the impact of COVID-19 top of mind for most employers right now, building a competitive benefits package might not be a looming priority. Maintaining business operations and updating policies to include the ever-changing new reality brought about by the coronavirus may be consuming our time. However, as open enrollment periods get closer on the calendar, now is the time to put some thought into your 2021 employee benefits package. The opportunity to provide your employe...
Business Insights
Iowa dentists resume business with new look
In the long list of routines disrupted by the COVID-19 pandemic, many Iowans may have missed preventive dental exams, ignored a nagging toothache or even forgot to brush their teeth a few times during the long days of quarantine. Iowa dentists have been gearing up to welcome patients back, but visits will look a little different now. Delta Dental of Iowa recommends regular dental checkups when possible to avoid dental ...
Business Insights
Give ‘em a break – your eyes are working overtime on screens
During the COVID-19 coronavirus pandemic, Americans are spending more time on their screens than ever before. Whether we are working from home, helping our kids keep up with academic assignments or just staving off boredom with another video chat session with friends, we are likely going to see our screen time reports escalate. Coronavirus aside, screens are now a part of our daily lives. The technology and efficiency are amazing, but what are we doing to our eyes? Pre-COVID-19 if you used...
