The importance of growing our talent pool

By Jen Daly / Guest Column
Where can we find employees? It’s a phrase our ICR Iowa team hears weekly from employers large and small throughout Iowa City-Cedar Rapids (ICR) region.

Are you making an impact with your PR?

By Betsy McCloskey / Guest Column
Measuring success has long been the Achilles’ heel of public relations. While it is true that it’s hard to correlate PR efforts directly to sales results, that doesn’t mean you can’t measure success.

Media matters – then and now

Introducing the CBJ’s rebooted media column, The Fifth Estate, by Joe Coffey.

Hospitals have responsibility to care for patients’ financial health  

By Tim Charles / Guest Column
The new year brought a new nationwide hospital regulation. The Centers for Medicare & Medicaid Services asked that, on Jan. 1, hospitals post the price of services online to bolster price transparency.  

5 steps to a successful (presidential) campaign launch

By Greg Dardis / Guest Column
The time has come for the next wave of presiden­tial candidates to descend upon Iowa to launch their campaigns and test out their messaging among savvy small business owners and skeptical teachers.

Trade war, tariffs affect business valuation

By Maurie Cashman / Guest Column
Tariffs and trade have an impact on your busi­ness, whether you feel it directly or not. Our basic equation for valuation is: value = benefits x risk factor. Anything affecting the bene­fits derived from a business or the risk in achiev­ing those benefits impacts value.

Data appending: 2019’s business phrase of the year

By Jen Neumann & Peggy Stover / Guest Column
We all know that data is a big focus — how we collect it, how we use it and how it benefits busi­ness. In 2019, we expect that “data appending” will be something that becomes more accessible for many businesses.

Attracting and retaining top talent a top priority

By Michelle Niermann / Health Care Column
In light of historically low unemployment rates, almost every organization is searching for ways to effectively recruit and retain top talent.  Health care organizations are no exception.

Four years of tracking changes in Corridor media

By Joe Sheller / Media Column
This column has lasted just a little more than a presidential term. But after a few months more than four years, my media musings in the Corridor Business Journal are drawing to an end. This is my final essay here.

Be wary of the ‘Pink Tax’

By Emily Bettridge / Guest Editorial
If you don’t think you are part of the pop­ulation falling prey to marketers’ attempts at making more money off you, purely because you’re a woman … think again.

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