By Jen Daly / Guest Column
Where can we find employees? It’s a phrase our ICR Iowa team hears weekly from employers large and small throughout Iowa City-Cedar Rapids (ICR) region.
By Betsy McCloskey / Guest Column
Measuring success has long been the Achilles’ heel of public relations. While it is true that it’s hard to correlate PR efforts directly to sales results, that doesn’t mean you can’t measure success.
Introducing the CBJ’s rebooted media column, The Fifth Estate, by Joe Coffey.
By Tim Charles / Guest Column
The new year brought a new nationwide hospital regulation. The Centers for Medicare & Medicaid Services asked that, on Jan. 1, hospitals post the price of services online to bolster price transparency.
By Greg Dardis / Guest Column
The time has come for the next wave of presidential candidates to descend upon Iowa to launch their campaigns and test out their messaging among savvy small business owners and skeptical teachers.
By Maurie Cashman / Guest Column
Tariffs and trade have an impact on your business, whether you feel it directly or not. Our basic equation for valuation is: value = benefits x risk factor. Anything affecting the benefits derived from a business or the risk in achieving those benefits impacts value.
By Jen Neumann & Peggy Stover / Guest Column
We all know that data is a big focus — how we collect it, how we use it and how it benefits business. In 2019, we expect that “data appending” will be something that becomes more accessible for many businesses.
By Michelle Niermann / Health Care Column
In light of historically low unemployment rates, almost every organization is searching for ways to effectively recruit and retain top talent. Health care organizations are no exception.
By Joe Sheller / Media Column
This column has lasted just a little more than a presidential term. But after a few months more than four years, my media musings in the Corridor Business Journal are drawing to an end. This is my final essay here.
By Emily Bettridge / Guest Editorial
If you don’t think you are part of the population falling prey to marketers’ attempts at making more money off you, purely because you’re a woman … think again.