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Consulting

Iowa media unify in free press message

By Joe Sheller / Media Column
This month more than 300 newspapers across America opined on the same point, taking President Donald Trump to task for describing media as “fake news” and “enemies of the people.” Papers from Eastern Iowa joined in.

Don’t let your company be the next viral PR disaster

By Betsy McCloskey / Guest Columnf
In today’s world of Snapchat, Facebook and Twitter, it only takes a simple quote, a 15-second video clip or a photo to create a massive PR crisis. Just one angry tirade or ill-advised comment, even behind closed doors, can have devastating consequences to a brand.

How to build authority in a digital world

By Sherry Bonelli / Guest Column
Building your company’s authority can not only help with your search engine optimization (SEO) efforts and help you rank higher, but it can also help build trust with potential customers. But how do you do it?

Make an impact with your market research

By Linda Kuster / Guest Column
Should ROI be the barometer for market research studies? Bruce Olson argues in the August issue of Survey Magazine that ROI misses the point and that the value of an insight is complicated and cannot be measured quantitatively. He recommends that researchers focus on “one primary goal: to make an impact,” and says that the value of research is the degree to which it affects or influences decision-making.

Stakes are high for Iowans in pilot shortage

By Marty Lenss / Guest Column
Twenty U.S. communities lost all their air service this year. Another 26 communities lost 75 percent of their air service. Why are these airports no longer connected? In part, because of a growing pilot shortage.

Do you have the entreprenuer’s edge?

By Gale Mote / Guest Column
There are a number of reality checks that entrepreneurs face every day: working capital, market growth, employee engagement, day-to-day operations and technology. However, many owners do not take enough time to focus on themselves, their personal impact on the business and their careers.

How I built a career out of fear

By Greg Dardis / Guest Column
Speakers are not born, they are made. No matter who you are and what you do, proper training can turn you into an excellent speaker.

Democracy needs a free press

CBJ Editorial
On Aug. 16, hundreds of U.S. news organizations, led by the Boston Globe, published editorials denouncing the administration’s approach and emphasizing the importance of a free and independent press. It is important that we join this show of solidarity.

Editorial: Avoiding an epochal shutdown

CBJ Editorial
What is it going to take to prevent the shutdown of the Duane Arnold Energy Center, Iowa’s only nuclear power plant located in Palo?

Spam isn’t only for your email

Ryan Shenefelt | Guest Column
Businesses across the Corridor are experiencing strange traffic when they dive into their Google Analytics referrals. Spam companies attempting to promote their web-based products have found a unique way to get in front of a company’s web team: by carpeting their referral traffic with illegitimate visits for “top of mind” advertising.




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