By Betsy McCloskey | Guest Column
The value of public relations can be hard for people to grasp, especially in this data-driven world. While there are ways to measure PR, the value goes beyond the numbers. PR is an investment in your brand, your reputation and your company.
The Corridor Business Journal was again privileged to host the annual Fastest Growing Companies awards event last week. The companies recognized are the “gazelles” that are creating the jobs and the wealth that economic development and public officials covet.
By Gale Mote | Guest column
We know teams make better, faster decisions. When a group creates an environment that respects the diverse skills, talents and viewpoints of its members, great outcomes can happen.
It’s no secret that the trucking industry is an especially crucial element of the Corridor economy. It’s one of the few industries that nearly everyone can agree is fundamental to our regional vitality.
By Jen Neumann | Tech Column
When you lack a formal system, such as a Customer Relationship Manager (CRM) program, for tracking customer data, you lose data points along the way.
With so many pressing social needs, it can be hard to focus philanthropy on capital projects like Prospect Meadows and ConnectCR, but we applaud those who have made these investments in our area.
By Joe Coffey | The Fifth Estate
The time is right for local TV news stations to pioneer a new product. Current newscast audiences — older demographics with traditional viewing habits — are literally dying off.
By Michelle Niermann | Health Care Column
In May, we recognized Mental Health Month. Mental health remains a topic of critical importance in our country
All across the Corridor from Marion to Coralville to Cedar Rapids to Tiffin from Hiawatha to Iowa City and everywhere in between is an unprecedented construction boom funded primarily through private investment.
By Maurie Cashman | Consulting Column
Innovation happens every day in companies and classrooms, on farms and athletic fields throughout the Corridor. An innovation is different from an invention and is defined as a new method, idea or product.