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Consulting

A silver living to the United Technologies deal

CBJ Editorial
The acquisition and integration of Rockwell Collins by United Technologies Corp. (UTC) has caused some anxiety and consternation in the Corridor. But the acquisition illustrates that a bigger and more diversified company in a global marketplace can be more resilient against unexpected market forces.

Master the art of employee performance reviews

By Brenda LaMarche / HR Column
Addressing employee performance is one of the most important communication issues in business today. Not only do you need to be timely and accurate with this communication, but it needs to be consistently applied to all employees.

Writing for shorter attention spans

By Jen Neumann / Marketing Column
As marketers or information sharers, it’s frustrating because we struggle to put information out in every format that we possibly can, to catch the attention of our audiences and share what we think is vital information. But we often find out that our missives have gone unread.

The secret to speaking well: listening well

By Greg Dardis / Consulting Column
The ability to speak well is predicated on the ability to listen well. The listening comes first.

Don’t silo your customer data and insights

Linda Kuster / Marketing Column
There are so many channels today for gathering customer data and insights that it can be challenging to determine the ideal mix for soliciting information without fatiguing customers and/or staff.

Looking at all factors when choosing health care

By Judith Johnson-Mekota | Health care column
Health care in America is constantly changing. As private health care delivery models transform, one question that frequently comes to mind is, “Why should I choose VA for my health care?”

Making your sales proposal a winner

By John Graham
To put the importance of sales proposals in proper perspective, they are far more than a vehicle for conveying your message.

The trust crisis in marketing

By Lynn Manternach / Marketing Column
Trust matters for brands. It’s fragile. It’s hard to earn and easy to lose. And it’s incredibly important to consumers. 

Job skills that matter most in the Corridor

By Gale Mote / Management Column
There has been much conversation locally regarding the workforce skills gap. I believe there are some truisms to remember when you are on either side of the hiring desk.

Picture this: Compelling local media images

By Joe Coffey / The Fifth Estate
Corridor media outlets, please figure out how to put engaging, fitting, real images on the stories you produce.




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