Debates help Iowa voters see beyond attack ads

By Joe Sheller / Media Column
I am a fan of election year political debates — not because they are all that entertaining, but because they provide an important venue for voters to see candidates and get beyond the attack ads.

How Twitter can benefit your business

By Sherry Bonelli / Guest Column
Nearly one-third of the world uses social networks regularly. If your business isn’t actively involved in social media, you’re missing out. Chances are you’re on Facebook, but have you considered the importance of Twitter to your business?

Why Jeff Bezos cares so much about writing

By Greg Dardis / Guest Column
I try to learn from the best minds, and Jeff Bezos, the 54-year-old founder of Amazon, certainly qualifies. In his latest letter to shareholders, Bezos shared a business practice that may surprise you.

Make a good impression by avoiding these 7 handshakes

By Stacey Hanke / Guest Column
Make a great first impression by considering your handshake and what it says about you, and avoid these seven types of handshakes that will hurt your influence with others.

Partnering strengthens community hospitals

By Sean Williams / Guest Editorial 
With a few exceptions, the hospitals in Iowa are community hospitals. They serve the areas where they are located and are accessible, convenient and typically a major local employer.

Your personal brand can boost your business brand

By Lynn Manternach / Guest Column
Whether you’re an entrepreneur, a CEO, an en­try-level employee or somewhere in between, your personal brand has the potential to add val­ue to your organization’s brand. In fact, there’s often a very fine line between a company’s brand and those of its leadership and teams.

Five trends reshaping politics & media in 2018

By Joe Sheller / Media Column
In the Corridor, we are seeing significant shifts in how politicians and political parties are interfacing with and influencing the media. Here are five trends to watch this election cycle.

Stay vigilant to avoid premises liability

By Jonathan Schmidt / Guest Column
Many personal injuries arise because of dangerous conditions on another individual’s property. These conditions, like a crumbling step or slippery floor, can occur when attending an event or shopping for groceries. Depending on the circumstances, the individual who owns the property may be liable for your injuries.

Leveraging the details of your data

By Ryan Shenefelt / Guest Column
In a world aflutter with marketing buzzwords like gamification, hyperlocal, omnichannel, big data and storytelling, it’s important to keep the No. 1 component of marketing in mind: your customer. How can we reach them, where can we reach them and how do we make them “convert”?

Can you afford not to train your employees?

By Brenda LaMarche / Guest Column
Employee retention is always at top of mind for any employer. It is important to think about what employees want and need in order to stay and grow with your company. If you don’t al­ready have a well-developed training program, you can boost retention and productivity by de­veloping one for your team.

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