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Consulting

Connect with consumers through content

Lynn Manternach/Tree Full of Owls
Is your brand positioned to connect with consumers when they start that buying process?

Are you a small organization? Don’t screw up

Dennis Schrag/Tree Full of Owls
Small organization? Go where the competition is. Find your niche.

Marketing has changed. Have you?

Lynn Manternach/Tree Full of Owls
Just about everything about the marketing environment has changed to disrupt the simplicity of the one-to-many marketing approach.

Maximizing your return on training investment

Gale Mote/Tree Full of Owls
As we compete in a knowledge economy, the ability to learn faster, better and smarter directly impacts organizational success. But the road to effective training is paved with good intentions.

Dealing with the manager from Hades

John Langhorne/Tree Full of Owls
The first article in my book, Beyond Luck, is titled, “Some basics of an effective management style.” Feedback from readers has made it pretty clear that I missed the boat when I chose this title. It should be called “The Manager from Hades.”

Does your brand have top of mind awareness?

Lynn Manternach/Tree Full of Owls
Top of mind awareness is powerful. Top of mind companies have a significant market advantage because when customers and potential customers need the solution they provide, their name comes up first.

Analyzing key axioms for leadership

John Langhorne/Tree Full of Owls
An axiom is a statement or idea that people accept as self-evidently true. W. Edwards Deming, the quality guru, called this kind of knowledge “profound wisdom.”

Follow these steps for great meetings

Gale Mote/Tree Full of Owls
Herding cats may be a simpler task than facilitating a meeting or strategic planning session where it was essential for a group of people to openly participate, gather information and make a decision that all could support.

When trust is breached – how to mend the relationship

Dennis Schrag/Tree Full of Owls
It is bound to happen. In every trust-based business engagement, there will be a time when the client feels dissatisfied.

What makes your brand different?

Lynn Manternach/Tree Full of Owls
Differentiation is critical to your success. It will help make people aware of your business and help them understand why they should choose your product or service over other options.

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