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Consulting

Use this tool to increase your readability

Dennis Schrag/Tree Full of Owls
I write between the sixth and eighth grade levels. I know my readers. They are not unschooled. They are busy. They expect me to do the heavy lifting when it comes to writing.

What did you say? Feedback? What’s that?

John Langhorne/Tree Full of Owls
One of my least pleasant experiences as a consultant is to begin work with a company, do an assessment and discover that a manager or key employee is functioning in the “3” range on a scale where superior performance is “9.”

Employee engagement is vital to a strong brand

Lynn Manternach/Tree Full of Owls
If employees don’t understand and believe in your organization’s brand, they can’t deliver on the brand promise. And you can’t deliver on the brand promise without their help.

Taking the time to connect pays dividends

Gale Mote/Tree Full of Owls
Sharing yourself as a person and getting to know what is unique about each of your direct reports helps you tap into the intrinsic motivators that drive performance.

Is it time for a brand update?

Lynn Manternach/Tree Full of Owls
When was the last time you took a serious look at your brand? Do you wonder if it’s time for an update?

Manager from Hades, part 2

John Langhorne/Tree Full of Owls
In the previous column we reviewed the characteristics of the manager from Hades. If you have such a boss how do you cope?

Connect with consumers through content

Lynn Manternach/Tree Full of Owls
Is your brand positioned to connect with consumers when they start that buying process?

Are you a small organization? Don’t screw up

Dennis Schrag/Tree Full of Owls
Small organization? Go where the competition is. Find your niche.

Marketing has changed. Have you?

Lynn Manternach/Tree Full of Owls
Just about everything about the marketing environment has changed to disrupt the simplicity of the one-to-many marketing approach.

Maximizing your return on training investment

Gale Mote/Tree Full of Owls
As we compete in a knowledge economy, the ability to learn faster, better and smarter directly impacts organizational success. But the road to effective training is paved with good intentions.

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