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Consulting

Attention-grabbing signage doesn’t always mean ‘good’

By Joe Coffey | The Fifth Estate
Your business’ most overlooked media format might be the most visible one you have – the signage out front. From a media criticism standpoint, signs can say a lot more about a business than an owner intends.

Beware of unintended consequences

Union employees at General Mills in Cedar Rapids may have attained some modest enhancements with their latest contract, but we’re concerned about the long-term consequences, considering the challenge for food companies like General Mills to try to stay abreast of the consumer’s ever-changing diet preferences.

The future of the Corridor is entrepreneurship

By Maurie Cashman | Guest Column
Entrepreneurship is important for many reasons, from promoting social change to driving innovation. It’s about the impact of fostering new ideas and ways of thinking to create dramatic change.

Collective effort needed to reach statewide excellence

By Joe Murphy | Guest Column
As 2020 approaches, the Iowa Business Council is diligently working on creating a career ready workforce, strategies to diversify and increase our population and connecting business with education to make lasting impressions among our youth about the possibilities that exist in their backyard.

Perfecting your marketing mix

By Betsy McCloskey | Guest Column 
According to Marketing 101, effective marketing comes down to getting the right offer in front of the right person at the right time. Constructing the right marketing mix to achieve this is key to success.

Let’s fix our immigration policy

CBJ Editorial
Hass Machlab, Naftaly Stramer, Pankaj Monga, and Tony Golobic – they are just a few of the region’s most
distinguished and successful entrepreneurs.

Health care consumerism increases value in patient care

By Michelle Niermann | Health Care Column
According to a recent Centers for Disease Control and Prevention study, the number of individuals with high-deductible health plans (HDHPs) has increased about 15 percent in the last decade. These plans allow individuals to pay lower insurance premiums but pay more out-of-pocket until their deductible is met.

I just kinda sorta think you should relax about assertive language

By Jen Neumann | Guest Column
According to multiple articles and business books, I undermined my own authority with this headline. These articles love to tell us (especially women) how we should speak/behave/carry ourselves to appear more assertive and be taken more seriously by others. But I disagree.

When it comes to motivation, keep it simple

By Gale Mote | Guest Column
While some argue that external motivation – pay increases, promotions, an office with a window – is a tool managers can use to inspire extra effort, I believe it is short-lived at best. Real, impactful, lasting motivation is intrinsic.

Young leaders are our future

CBJ Editorial
This week’s edition celebrates 40 of the region’s best and brightest leaders under the age of 40. Talent, workforce, whatever you want to call it — these leaders represent the high achievers we need to retain, attract and celebrate in the Corridor region.

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