Introducing the CBJ’s rebooted media column, The Fifth Estate, by Joe Coffey.
By Tim Charles / Guest Column
The new year brought a new nationwide hospital regulation. The Centers for Medicare & Medicaid Services asked that, on Jan. 1, hospitals post the price of services online to bolster price transparency.
By Greg Dardis / Guest Column
The time has come for the next wave of presidential candidates to descend upon Iowa to launch their campaigns and test out their messaging among savvy small business owners and skeptical teachers.
By Maurie Cashman / Guest Column
Tariffs and trade have an impact on your business, whether you feel it directly or not. Our basic equation for valuation is: value = benefits x risk factor. Anything affecting the benefits derived from a business or the risk in achieving those benefits impacts value.
By Jen Neumann & Peggy Stover / Guest Column
We all know that data is a big focus — how we collect it, how we use it and how it benefits business. In 2019, we expect that “data appending” will be something that becomes more accessible for many businesses.
By Michelle Niermann / Health Care Column
In light of historically low unemployment rates, almost every organization is searching for ways to effectively recruit and retain top talent. Health care organizations are no exception.
By Joe Sheller / Media Column
This column has lasted just a little more than a presidential term. But after a few months more than four years, my media musings in the Corridor Business Journal are drawing to an end. This is my final essay here.
By Emily Bettridge / Guest Editorial
If you don’t think you are part of the population falling prey to marketers’ attempts at making more money off you, purely because you’re a woman … think again.
By Gale Mote / Guest Column
The familiar 70:20:10 learning model tells us that learners obtain 70 percent of their knowledge from job-related experiences, 20 percent from interactions with others and 10 percent from formal educational events. And yet, that’s not how many organizations are structuring their training.
The companies that are the most successful at defining and implementing a truly differentiated customer experience are those that start with a clearly defined brand.