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Consulting

Partnering strengthens community hospitals

By Sean Williams / Guest Editorial 
With a few exceptions, the hospitals in Iowa are community hospitals. They serve the areas where they are located and are accessible, convenient and typically a major local employer.

Your personal brand can boost your business brand

By Lynn Manternach / Guest Column
Whether you’re an entrepreneur, a CEO, an en­try-level employee or somewhere in between, your personal brand has the potential to add val­ue to your organization’s brand. In fact, there’s often a very fine line between a company’s brand and those of its leadership and teams.

Five trends reshaping politics & media in 2018

By Joe Sheller / Media Column
In the Corridor, we are seeing significant shifts in how politicians and political parties are interfacing with and influencing the media. Here are five trends to watch this election cycle.

Stay vigilant to avoid premises liability

By Jonathan Schmidt / Guest Column
Many personal injuries arise because of dangerous conditions on another individual’s property. These conditions, like a crumbling step or slippery floor, can occur when attending an event or shopping for groceries. Depending on the circumstances, the individual who owns the property may be liable for your injuries.

Leveraging the details of your data

By Ryan Shenefelt / Guest Column
In a world aflutter with marketing buzzwords like gamification, hyperlocal, omnichannel, big data and storytelling, it’s important to keep the No. 1 component of marketing in mind: your customer. How can we reach them, where can we reach them and how do we make them “convert”?

Can you afford not to train your employees?

By Brenda LaMarche / Guest Column
Employee retention is always at top of mind for any employer. It is important to think about what employees want and need in order to stay and grow with your company. If you don’t al­ready have a well-developed training program, you can boost retention and productivity by de­veloping one for your team.

Six reasons John McCain was an unforgettable speaker

By Greg Dardis / Guest Column
The scope of John McCain’s 81 years is remarkable, especially the five and a half years he spent as a prisoner of war in North Vietnam. But what made him so effective as a public servant was his ability to change minds and touch hearts through pub­lic speaking. His legacy is largely defined by the memorable addresses he gave.

Working capital is like gas in your car

By Scott Bushkie / Guest Column
Your working capital is like gas in your car. Es­tablish a habit of fast payment, slow collections and excess inventory, and you’ve basically turned your well-oiled machine into a gas guzzler. Go into a sale in this condition and you’re basically giving away money.

Recognizing human trafficking a step toward ending it

By Tim Charles / Health Care Column
Human trafficking is a rapidly growing concern. The International Labor Organization estimates more than 500,000 people are trafficked in the country with all 50 states reporting.

Where will Cedar Rapids GO from here?

CBJ Editorial
Cedar Rapids is experiencing a significant fiasco involving its convention and visitor’s bureau, GO Cedar Rapids, and its bold, three-day newbo evolve festival that lost $2.3 million. More investigation is needed.




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